Using sanitation marketing to increase accessibility to sanitation products
Sanitation marketing seeks to simultaneously develop and stimulate the demand for and the supply of sanitation products and services. It ensures accessibility to affordable sanitation products, while focusing on financial sustainability, cost-effectiveness, and scalebility. Athena is supporting GOAL’s work to build a sanitation market in Sierra Leone, and serve the growing sanitation demand in Kenema City. This involves developing a detailed systems context analysis and intervention design of sanitation marketing. The research comprises 2 phases: a supply-demand gap assessment, and an intervention design and evidence-based strategy. The project uses a mixed-method approach (quantitative and qualitative) along with an in-depth desk review to understand the city’s sanitation landscape. The project also uses in-depth interviews, key-informant interviews and focus group discussions with stakeholders across the sanitation value chain.